About SmartEating
Nutrition built
for people.
SmartEating helps you make the right food choices based on how you live.
Mission
“We make personalized nutrition accessible to everyone.”
What is SmartEating
Your personal
nutrition plan.
SmartEating is a platform that brings together the food you eat, how you feel and your goals, and turns it into a plan you can actually live by.
You get the app, an AI that gets to know you over time, and the option to add a clinical dietitian when you need more than an app.
Vision
“No one should have to guess what they should eat.”
Why SmartEating
Generic advice
reaches no one.
Most people roughly know what's healthy. The problem is the gap between generic advice and an ordinary Tuesday with work, family and little time.
We build the bridge: advice that takes your body, your everyday life and what you actually like to eat into account , always within the framework of official dietary guidelines.
What we believe in
No two bodies are alike. So dietary advice shouldn't be either.
The team
The people behind SmartEating.
A small product and technology team, supported by clinical nutrition expertise and scientific advisors.
Click the LinkedIn icon to learn more about who we are and our background.
Christoffer Bølla
FOUNDER & CEO
Asmund Haare
CO-FOUNDER & CHAIRMAN
Matias Henden
Co-founder & Head of AI
Even Topland
Design & product
Lars Moltu
FULLSTACK DEVELOPER
Jakob Malmo
Fullstack developer
Randi Norheim
CLINICAL NUTRITIONIST COMMERCIAL LEAD
Eugenie Meijn
CLINICAL NUTRITIONIST HEAD OF CLINICAL NUTRITION
Research and science
Prof. Lars T. Fadnes
Scientific advisor
Research, support and ecosystem
Our values
Six principles we won't compromise on.
Evidence
Everything we recommend is grounded in research and national dietary guidelines.
Personal
No generic plans. The advice starts with your life.
Trust
Professional quality, clear pathways and secure handling of your data.
Simplicity
We remove the noise. One next step, not twenty.
Practical
Advice that works on a busy Tuesday, not just in theory.
Long-term thinking
We build habits that last — not cures that last three weeks.
Our promise
SmartEating gives you the confidence of knowing your diet actually fits you.
We inspire. We explain. We show.
Want to eat right for you?
We start by getting to know your life — then we take it from there.
